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ABOUT

CHERRIE ABELLA

 

BRAND CLIENTS

Nike, John Varvatos, Olay, Verizon, Revlon, Spartan Race, IBM, Virgin, Estee Lauder, Calvin Klein, Pepsi, YouTube, Crest, P&G, Yellow Tail Wines, Scotts, Wendy's, Pfizer, US Bank, Supervalu, Mohegan Sun, Biore, John Frieda, Curel, Aflac, Clairol, Infusium, History Channel, Hasbro, Carl's Jr., Beringer, Burger King, Suzuki, Cartoon Channel, Travel Channel, Ricochet, Bevocal, Anti-Smoking, Nordstrom, Blue Nile, Merck, Pfizer. 

 


 

RESUME

FREELANCE EXECUTIVE PRODUCER
2007 - Present
McCann NY, Goodby Silverstein, Badger & Winters, Publicis, Yard, Lloyd & Co, Mother, Spartan Race, Dentsu, Momentum, Catch, GPJ, Amalgamated


SR PRODUCER AT KBS+
2001 - 2007
Hired to serve as the primary content contact for KAO brands (John Frieda, Curel, Ban), Mohegan Sun and Liberty Mutual.
Developed budget projections and negotiated talent + music contracts for KAO.
Created engaging / high energy videos for New Business.


PRODUCER AT PUBLICIS
2001 - 2004
Hired to serve as the primary content contact for Clairol and Aflac.


FILM LINE PRODUCER + PRODUCTION MANAGER
1995 - 2000
Tool of NA, Omaha Pictures, Propaganda Films, Crossroads Films, Headquarters
Directors: Erich Joiner, Scott Burns, Mark Pellington, Chris Hooper, Vadim Perelman, Paul Gay, Heavy International, Mark Story, Antoine Fuqua

INTERESTS
Design, Travel, Fashion, Tennis, Culinary Arts, Adventure, Extreme Sports